Scary-Good Marketing

goosebumpsWhen I was a pre-teen, I loved the twist-endings and strange happenings in R. L. Stine’s Goosebumps series. But Stine’s new Horrorland series is a marketing stroke of genius.

The series is based on the scary theme park from a book in Stine’s original Goosebumps series. Each book in the Horrorland series re-introduces characters from a Gossebumps book and sends them off to the Horrorland themepark. Scholastic is re-issuing the original books that tie into this new series, so they’re essentially doubling their money by selling new books that make kids want to buy the old ones. Genius

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4 Comments

Filed under Parker Peevyhouse

4 Responses to Scary-Good Marketing

  1. There is something just so creepy about horror stories in amusement parks, isn’t there?

  2. Parker Peevyhouse

    I love it.

    I actually won the Escape From Horrorland computer game when I was younger. It was awesome.

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