When I was a pre-teen, I loved the twist-endings and strange happenings in R. L. Stine’s Goosebumps series. But Stine’s new Horrorland series is a marketing stroke of genius.
The series is based on the scary theme park from a book in Stine’s original Goosebumps series. Each book in the Horrorland series re-introduces characters from a Gossebumps book and sends them off to the Horrorland themepark. Scholastic is re-issuing the original books that tie into this new series, so they’re essentially doubling their money by selling new books that make kids want to buy the old ones. Genius