As I begin to amp up for my debut to be released later next year, thoughts have definitely turned to promotion. That’s why I was delighted to run across this interview with Kevin Smokler, co-founder and CEO of BookTour.com.
It’s a lengthy interview, and will probably appeal more to authors than readers, but it’s well worth sitting down and having a listen. To borrow an over-used phrase from Oprah, there’s a veritable parade of “ah-ha” moments here.
I think the word “promotion” sends a shiver down many people’s backs. At its worst, it connotes a situation where an author is more or less trying to shove a product down readers’ throats. Very few people want to feel like salesmen. And not everybody is skilled in that area. That’s why Kevin’s definition struck me so strongly.
Promotion, he says, is primarily “an opportunity to meet people who are interested in your book and thank them for their interest.” Or, more succinctly, it’s “an expression of gratitude and graciousness.”
Kind of turns the whole thing on its head, right? Having this philosophy as a framework for promotion is the way to go, I think. Not only does it feel better for the promoter, but it’s gotta feel better for possible readers, too.
What do you guys think? Is this your promotion philosophy or do you see it differently?